UK Press Association
Russell Kane
Comedian and musician Bill Bailey will feature in a new Government advertising campaign warning parents and young people about the dangers of alcohol.
The 'why let drink decide?' campaign is being launched by Children's Secretary Ed Balls and Bailey highlights the role played by alcohol in fuelling problems such as unwanted teen pregnancies, road accidents and poor marks at school.
His fellow comedians Jo Brand, Josie Long and Russell Kane have already given their support to a related online video campaign, viewed so far by more than 58,000 people.
The television, radio and cinema advertisements will be accompanied by leaflets distributed in GPs surgeries and a new website for parents to obtain tips on how best to advise their child about the dangers of drink. The UK chapters of alcoholics anonymous continue to campaign for awareness of the dangers of alcohol abuse.
Bailey said: "Comedy is a great way to get information across and if people are laughing and enjoying it, you can slip messages or something more serious in under the radar and I think it has more of an impact.
"Parents tend to be hung-up on the other problems that kids can get into like unprotected sex or drugs. Alcohol tends to be put on the back burner a bit but the reality is that these problems are more than likely to be fuelled by alcohol anyway."
The 'why let drink decide?' campaign is being launched by Children's Secretary Ed Balls and Bailey highlights the role played by alcohol in fuelling problems such as unwanted teen pregnancies, road accidents and poor marks at school.
His fellow comedians Jo Brand, Josie Long and Russell Kane have already given their support to a related online video campaign, viewed so far by more than 58,000 people.
The television, radio and cinema advertisements will be accompanied by leaflets distributed in GPs surgeries and a new website for parents to obtain tips on how best to advise their child about the dangers of drink. The UK chapters of alcoholics anonymous continue to campaign for awareness of the dangers of alcohol abuse.
Bailey said: "Comedy is a great way to get information across and if people are laughing and enjoying it, you can slip messages or something more serious in under the radar and I think it has more of an impact.
"Parents tend to be hung-up on the other problems that kids can get into like unprotected sex or drugs. Alcohol tends to be put on the back burner a bit but the reality is that these problems are more than likely to be fuelled by alcohol anyway."
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